Product Launches

Your company’s success hinges on its ability to effectively launch new products. Successful product launches are driven by a comprehensive communications strategy which maximizes the reach of your messaging to the broadest audience of potential customers, press, and industry experts. From a sales perspective, an effective launch informs your customers and creates excitement so that your sales staff returns to their offices ready to sell the new product. From the product marketing side, your launch event makes certain that your customers can't wait to buy.

A great product launch stems from the efforts of a number of different stakeholders. Your Sales Team, Channel or Vendor Partners, Executive Staff, Support Team should all be on-hand to help launch attendees and industry analysts understand the full scope of your new product. Impact Strategic Marketing helps companies of all sizes to develop and execute winning product launches. Our team will help your staff match your product to your target market, develop clear product positions, define messaging, and execute your launch with perfect timing.